US8489326B1
патент
A system and method provides turn-by-turn directions including placemarks. Each placemark represents a geo graphically located object Such as a business or landmark. A client device may transmitan initial and a final location. Upon receipt of the locations, a server may determine a route com prised of a plurality of route segments. For each route seg ment associated with one or more placemark, the server may conduct an auction to choose one of the placemarks. The server may receive a plurality of bids associated with a par ticular route segment. Each bid is associated with a particular placemark. The server selects the placemark by determining a highest bid or other auction criteria. The selected placemark is associated with the route segment and is used to generate a turn-by-turn direction for the route segment, where informa tion associated with the placemark is displayed on a client device.
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