US5724521 Patents
A method and apparatus for providing electronic advertise ments to end users in a consumer best-fit pricing manner includes an index database, a user profile database, and a consumer scale matching process. The index database pro vides storage space for the titles of electronic advertise ments. The user profile database provides storage for a set of characteristics which correspond to individual end users of the apparatus. The consumer scale matching process is coupled to the content database and the user profile database
12 claims. 81,176 characters of text.