US5724521 Патенты
A method and apparatus for providing electronic advertise ments to end users in a consumer best-fit pricing manner includes an index database, a user profile database, and a consumer scale matching process. The index database pro vides storage space for the titles of electronic advertise ments. The user profile database provides storage for a set of characteristics which correspond to individual end users of the apparatus. The consumer scale matching process is coupled to the content database and the user profile database
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