US20200349606A1
patent
One variation of a method for modeling mobile advertise ment consumption includes: serving a first advertisement in an advertising campaign to a computing device associated with a user , accessing a first set of engagement data , recorded by the first advertisement, representing a first set of interactions between the user and the first advertisement at the computing device ; accessing a model linking user inter actions with a set of advertisements within the advertising campaign and a target outcome for the advertising cam paign ; estimating a predicted set of interactions between the user and a second advertisement in the advertising campaign based on the model and the first set of engagement data ; and in response to the predicted set of interactions anticipating the target outcome , serving the second advertisement, in the advertising campaign, to the user . $ 100 S110 VISUAL ELEMENT 1,2,3,
20 claims. 149,602 characters of text.