Method for modeling mobile advertisement consumption
US20200349606A1 Патенты
One variation of a method for modeling mobile advertise ment consumption includes: serving a first advertisement in an advertising campaign to a computing device associated with a user , accessing a first set of engagement data , recorded by the first advertisement, representing a first set of interactions between the user and the first advertisement at the computing device ; accessing a model linking user inter actions with a set of advertisements within the advertising campaign and a target outcome for the advertising cam paign ; estimating a predicted set of interactions between the user an
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