US20150262232A1
патент
Methods and systems are provided for selecting and serving content, such as promotional content, to a user in accordance with a shopping interest of the user, location information for the user (e.g., location information associated with the user's mobile device), or both. A content delivery system is config ured to make inferences on which promotional content to deliver to a user based on different types of signals. These signals include, for example, regular geolocation signals (e.g., GPS), fine-grained geolocation signals (e.g., DGPS, site-specific or site-provided signals, etc.), near-field commu nication (NFC) signals, purchase information signals, brows ing history signals, and any combination of Such signals. A shopping interest of a user is determined based on location information and/or transaction information indicating whether or not the user has not conducted a related transaction
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