Serving an advertisement
US20150262232A1 Patents
Methods and systems are provided for selecting and serving content, such as promotional content, to a user in accordance with a shopping interest of the user, location information for the user (e.g., location information associated with the user's mobile device), or both. A content delivery system is config ured to make inferences on which promotional content to deliver to a user based on different types of signals. These signals include, for example, regular geolocation signals (e.g., GPS), fine-grained geolocation signals (e.g., DGPS, site-specific or site-provided signals, etc.), near-field
20 claims. 70,124 characters of text.