US20090313120A1
патент
Various aspects can be implemented for automated booking of advertising campaigns. One aspect can be a method that includes receiving information relating to a broadcast adver tising campaign such as a marketing objective and a target audience, obtaining market data for one or more broadcasters in one or more broadcast advertising markets, and calculating campaign settings based on the marketing objective and a target audience. Another aspect includes calculating a mini mum effective for one or more markets based on the cam paign settings. Other implementations of these aspects include corresponding systems, apparatus, and computer pro gram products.
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