US20090313120A1
patent
Various aspects can be implemented for automated booking of advertising campaigns. One aspect can be a method that includes receiving information relating to a broadcast adver tising campaign such as a marketing objective and a target audience, obtaining market data for one or more broadcasters in one or more broadcast advertising markets, and calculating campaign settings based on the marketing objective and a target audience. Another aspect includes calculating a mini mum effective for one or more markets based on the cam paign settings. Other implementations of these aspects include corresponding systems, apparatus, and computer pro gram products.
39 claims. 83,133 characters of text.