Prebid-User-Ids Ad Manager docs
--- layout: pagev2 pagetype: module title: Module - User ID description: Vendor-specific user ID sub-modules are available to support a range of identification approaches. modulecode : userId displayname : User ID enabledownload : false sidebarType : 1 --- The User ID module supports multiple ways of establishing pseudonymous IDs for users, which is an important way of increasing the value of header bidding. Instead of having several exchanges sync IDs with dozens of demand sources, a publisher can choose to integrate with any of a number of ID schemes.
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