PTX1650 Судебные материалы
What is header b'dd ing? ''Header bidding, also known as advance bidding or pre bidding, is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers'' - Digiday Source: "WTF is Header Bidding?", Digtday, August 2015 Ad tech before header bidding . FJrst exchange : . •• . . . . Second exchange • • Source: AdExchanger, January 2015 The Pub ishe r Wate rfa Ad Server Direct Sales Inefficient Inflexible Unfair advantage to Google Goog e's position befo re heade r b"dding Google's ad server is used by almos
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