PTX1517 Court exhibits
Rubicon's launching Yield Management that competes with both DFP &AdX 1. What has actually changed? AdX, Admeld. Pubmatic and Rubicon, any SSP has always recommended to let all demand sources compete against eachother, including AdX. AdX has always been viewed as a demand source by Rubicon/Admeld/Pubmatic and not as equal SSP. Usually hardcoded manually with eCPMs in the SSP. DKB The AdX demand could not actually compete with the Rubicon values. Our policies require that if we beat the passed minCPMs then we actually win the impression. The new proposal has everyone's (exchanges, networks, buy
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.