PTX1280A Court exhibits
Figure 110. Summary of worldwide open-web indirect display take rates among ad exchanges Average take rate Exchange Notes: The take rates presented In this table are weighted averages in January of each year. I calculate take rates as net revenue divided by gross revenue. Figure 54 in Section V.C.3 presents monthly average take rates in each month from 20182022 among a limited set of exchanges that produced data on gross and net revenues. The table above includes all exchanges that produced gross and revenue data, as well as exchanges that produced data in this matter but did not produce data
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.