PTX0860 Court exhibits
Poirot v2.0 ajaybangla@ Aug 2018 Poirot is a framework for bid shaving in non-second-price auction exchanges . It only applies to Fixed CPM DBM traffic. In this launch candidate, we incorporate auction type, query feature , l ow·e r the floor on bid shaving to 0.1, and revise the model to iimprove accuracy. On 3PE (third party exchanges) we see an aggregate surplus increase of 8.8% over all DBM traffic and 13.6 °/o over Fixed CPM DBM traffic This comes. at a revenue lloss of 19.7% . Since 76.5% of DBM revenue on 3PE is budg1et constrained , we project this loss to be at -14.4%. On AdX and AdSe
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.