PTX0857 Court exhibits
AdX/AdMob first price bidder - for perf Back,ground Display advertising consiists of three major stakeholders:, seners (publishers such as NY Times), buyers (advertisers such as Pepsi Inc.), and ad exchanges. Akin to stock exchanges, ad exchanges connect buyers to sellers. Google owns AdExchange (AdX) and AdMob that connect advertisers to publishers. On these exchanges, several buyers participate - this includes real-time buyers (RTBs) and Google's owner buyside products, namely, GDA (Adwords) and DV360 Currently these -exchanges run a s,e cond-price aucUon where the highes,t bidder wins but p
7,821 characters of text.
Filed as an exhibit in United States v. Google. The PDF is not redistributed here.