PTX0794 Court exhibits
Programmaelcls more than just RTB - "P1 og, amn,aoc:"Is the use ot lechnology lo automate n,edia buying. It's s1n1ple, eff1oent, cffecnve ma, kettng... and that's why everycne 1S talking about tl. Our Display margins remain healthy In this end-state -W<are bu1ld1ngout both a bestin-class buys,de platforn, and a leading ad exchange to ensure we ,na,nta,n the same ma,g,nsasour tradattonal 01splaybusiness. Y/e have a solid plan In place for 2014 and beyond, but we can go bigger -We beltevewe can copture $68 or p, og, amn,auc Display spend by2017 if Produu del,verson a truly integrated platforrn t
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.