PTX0792 Court exhibits
Programmatic Overview September 26, 2018 PTX0792 1:23-cv-00108 HIGHLY CONFIDENTIAL Agenda Evolutionof Digital Advertising • The process of advertising • The media landscape • Evolution of digital Programmatic in Digital Advertising • Real-Time Bidding • Programmatic advertising defined • The process of programmatic advertising • Industry benefits challenges and tr ends Google's role in lhe ecosystem • How we fit into the ecosystem Industry challenges Our investments and commitments Overview of Digital Advertising Media is used as a communication medium for an advertisement ... and this can be
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.