PTX0784 Court exhibits
Rahu l Srinivasan [rahulsr@google.com] Payam Shodjai [pshodjai@google.com]; Fwd: 1st Price Changes 6/10/2019 5:16:35 PM Uchechi Okereke [uchechi@google.com] +Uchechi Okereke -- please advise on any legal concerns PRIVILEGED and CONFIDENTIAL Hi Payam, This slide explains some of the analyses we've done in the past around this topic differential price-based inventory access on AdX vs other channels (Exchange Bidding, Header Bidding). Pubs have had traditionally been deliberate about setting higher floors for AdX in general, and GDN/DBM in particular. A lot of this is to employ specific yield man
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.