PTX0705 Court exhibits
Attorney-Client Privileged and Confidential Changes to Ad Manager auction ACM Review 2019-01-11 Executive Summary Objective: Seeking approval to launch auction changes In July w/publlc announcement Feb 6 '19 • Product changes: Simplification of Ad Manager by (1) moving AdX to a 1P auction (2) unifying reserve prices across all indirect demand channels (tags & programmatic) (3) removing 'last look' for AdX o Se/I-side messaging (AdX publishers/buyers): increased simplicity, fairness and transparency Buy-side messaging (DV3/ GOA advertisers): leverage existing bidding optimizations to adapt Majo
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.