PTX0697 Court exhibits
Dynamic Revenue Sharing (DRS) V2 Proposal mirrokni@, renatoppl@ in collaboration with whlin@, jimgiles@, nitish@, mpal@, gagangoel@ Background and Summary Dynamic revenue sharing (DRS) for DRX is a new way of changing revenue share per auction and as a result, increase the fill-rate and total revenue of publishers in DRX. Several variants have been proposed for this purpose. Here, after comparing with several variants , we propose a "revised 2sided DRS" (the idea is summarized below) as the DRS V2. This revenue sharing mechanism encourages seller-friendly bidding from buyers by encouraging the
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.