PTX0686 Court exhibits
Overarching Buyside Strategy: Be the Decision Engine Android: Be the leading mobile OS DV3: Be the leading OS for large marketers — bade — Drive § DriveO&O +— = = een Bi a | 0&0 & network cea peo = traffic spend = Be = How? How? DV3 Open source | Free| Broad Choice | Channe! consolidation | becomes ecosystem support Source oftruth | Superior RO! decision engine Good sigh Diapnte HIGHLY CONFIDENTIAL GOOG-DOJ-05285027 Let's take a look at how this strategy plays out in practice Advertiser does not use DV3 Advertiser uses DV3 GrossRevenue:$35 fevenuedoubles =) —Ss Gross Revenue: $75 Net Revenue:
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.