PTX0611 Court exhibits
Agenda Objectives (focus is primarily DRX): • Update on Jedi progress after GA • Discuss strategy framework and some initial ideas for unified yield management Executive Summary: • EB performance strong after GA; But pubs continue to multi-list inventory across HB/Jedi/AdX for overlapping demand, with higher floors on AdX • Our Unified YM Strategy is to o Leverage Jedi to improve platform attractiveness: accelerate Jedi for apps to replace mediation (NB for FB and other networks); incremental investments to make Jedi web more convenient (unified controls/ Jedi deals) o Improve Google net reven
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.