PTX0485 Судебные материалы
Attorney Client Privileged - For Internal Discussions Only This doc is for disc ussion purposes and not 100% final product. Everyone has comment access, please contribute to the doc or contact browley@ or chrisl@ with any questions or comments. Background: This paper explores the the topic of how Google demand sources (GDN, DBM) should respond to the growing trend where publishers manage multiple demand sources via a 'header tag' implementation. In this paper we cover: Executive Summary Header Bidding Overview Google's Observations and Responses Sell-Side Buy-Side Google Header Bidding Options
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