PTX0478 Court exhibits
PTX0478 1:23-cv-00108 HIGHLY CONFIDENTIAL Exchange Bidding Product Update o o Market & Product Update Changes to EB Follow up on action items from meeting of November 10th, 2016 o o o Quantify impact of HB-exclusion on DBM DBM Margin transparency Non second-price auction defenses for fixed CPM DBM (Project Poirot) Confidential & Proprietary Attorney Client Privileged Market Update - s2s is winning, but growing competitive threat from AMZN, AN & FB Amazon is testing competing s2s header bidding solution called Transparent Ad Marketplace ( AppNexus and Index Exchange also announced server-side h
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.