PTX0401 Court exhibits
PTX0401 1:23-cv-00108 CONFIDENTIAL Executive Summary Goal for today • Present options for mitigating header bidding infrastructure across buy and sell Options for discussion are very aggressive, but not the most radical possible (15min, 2 slides) Level setting -three types of HB pose a threat to inventory access (45min, 3 slides) Two tracks for response 1) Make Exchange Bidding more competitive versus HB 2) Compete more aggressively with other exchanges (DRX and Buyside changes) (time permitting, 1 slide) Is this enough? More radical options? Three types of Header Bidding transactions, current
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.