PTX0363 Court exhibits
Header Bidding adoption is growing quickly, expanding to more buying 1models Overall HB penetration continues to grow HB buying models are rapidly changing % of pubs with header tags on their pages: o OPG Tier 1: 50%, up from 40% six months ago o LPS: 26% ■ AMS: 31% ■ EMEA: 24% ■ APAC: 18% Does not compete with DFP reservation sales Remarketing o Competes at price and reservation priority Competes at sponsorship/reservation priority 3, xcha ge kl ay 120 Pub as ed o join 7 c g signed ~ FAN is growing in App and mWeb, has now announced HB Announced: Facebook will integrate with mWeb pubs via Hea
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.