PTX0324 Судебные материалы
Impact of GDN not participating in AdX auctions Nirmal Jayaram Jan 2014 Auction simulations were performed to understand the impact of GDN not participating in AdX auctions. The impact is a 70% reduction in Google revenue and a 65% reduction in publisher payout. Details are provided below. The auction simulation is run on the Bemanke holdback data. 1. Queries won byAdX buyers today AdX buyers obviously continue to win these queries when GDN stops submitted ads. They, however pay a smaller amount of money to Google because GDN no longer second prices them. In such cases. Simulation run on 01 /0
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