PTX0208 Court exhibits
AdWords Cross-Exchange Buying (AWBid) Jul,y 2014 PTX0208 1:23-cv-00108 HIGHLY CONFIDENTIAL • AWBid Project Overview • Exchange Deal Overview • 8D Status • Product Status 3P Business Development Efforts Google needs to sign deals 1n order to purchase remarket1ng inventory from partner ad exchanges on behalf of our AdWords advertisers. • Google 1s better able to reta n the largest ano most strategic GDN spenders. grow their spend. and compete more effectively In the remarketing space Many advertisers are spending significantly below their daily remarket1ng campaign budgets due to lack of availab
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.