PTX0199 Court exhibits
Cross-exchange buying for remarketing Tobias Maurer PTX0199 1:23-cv-00108 HIGHLY CONFIDENTIAL What is AWBid (AdWords Bidder)? (Cross-exchange buying for remarketing) Go gle Executive Summary Exchanges: 7 live, 21bn daily queries, 3.3bn available to CAT2 Rubicon, OpenX, Pulsepoint, AdScale, Pubmatic, Yield Lab, Casale BO Pipeline: +10 exchanges, 44bn total inventory Q3 Tanx (CN), CCI (JP), Yandex (RU), PlatformOne (JP), Platform ID (JP), Microad (JP) Q4: Improve Digital (NL), Baidu (CN), AOL (US), Appnexus (US) Yahoo blocked by top partner process, due to re-negotiation with DBM Facebook needs
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.