PTX0188 Court exhibits
Ad Platforms Pricing Review July 8th, 2014 Back ups: - trix with all numbers - PPT charts/figures PTX0188 1:23-cv-00108 CONFIDENTIAL Overall volume and price trends Deep dive on each product Current pricing priorities Google Confidential & Proprietary Key principles for pricing platforms products Guiding principles ... Focus on the long-term overall value for Google Take into account the monetization and strategic value of the adoption of the products / features , not only their direct revenues Ensure ease of execution and scalability Factor in the value of simplicity in pricing accelerates ex
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.