PTX0113 Court exhibits
Growing AdX Can Google double the inventory flowing to AdX? [Team: Scott Spencer, Drew Bradstock, Ari Feldman, Eya l Manor] Problem Statement: TL;DR: Google shou ld invest more in development th at makes publishers more revenue and brings additional inventory into the Ad Exchange (and therefore GDN). Google should be more aggressive in DFP integrations that achieve this and more open to third party integrations that do the same. The press release we could issue if we do this: "DoubleC/ick Ad Exchange doubles again. " Details: There is no single silver bullet development effort that will double
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.