PTX0110 Court exhibits
Display Strategy Working Document August 2012 ATTORNEY CLIENT PRJV1LEGED CONFIDENTIAL AU viewers of this doc are obliged to be aware of their responsibilities under Googfe's Insider Trading Regulations (go/insider trading) and Data Sharing Policy (go/datapolicy). Ptease use discretion In sharing. GDN • Direct Response Big Bets in Optimization Display Ads as a Consurner Product Richer Ads, Richer Google GON as an AdX Buyer Realizing Full Value of Display GDN - Brand How can we build a meaningful business in secondary inventory? Acceleratlng brand format innovation Brand Metrics - the cl ick for
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.