MRC-Social-Media-Guidelines-2015 Standards
MRC Social Media Measurement Guidelines November 2, 2015 version 1.0 - Final Key Sponsoring Associations: American Association of Advertising Agencies (4A’s) Interactive Advertising Bureau (IAB) Word of Mouth Marketing Association (WOMMA) Social Media Measurement Guidelines v1.0 FINAL Table of Contents Overview ....................................................................................................... 5 1.1 Goal of Guidelines .................................................................................. 5 1.2 Development Process .................................................
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