MRC-SSAI-OTT-Guidance-2021 Standards
Server-side Ad Insertion and OTT Guidance Server-Side Ad Insertion and OTT Guidance August 2021 – FINAL © Copyright Media Rating Council, Inc. All rights reserved Server-side Ad Insertion and OTT Guidance Table of Contents 1 Overview ........................................................................................................................ 3 1.1 Connected Television (CTV) and Over the Top (OTT) definition ........................................ 3 Server-side Ad Insertion (SSAI) Definition .......................................................................... 6 2 Measurement G
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