MRC-Outcomes-Data-Quality-Standards-2022 Standards
MRC Outcomes and Data Quality Standards September 2022 Final Sponsoring associations: Media Rating Council (MRC) Association of National Advertisers (ANA) American Association of Advertising Agencies (4A’s) Association of Canadian Advertisers (ACA) General Summary ............................................................................................................................ 4 Overview and Scope .............................................................................................................................. 4 Standards Development Method................................
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