MRC-In-Game-Advertising-Guidelines-2022 Стандарты
Intrinsic In-Game Advertising Measurement Guidelines 2.0 Initially released September 2009 Updated August 2022 In-Game Advertising Measurement Guidelines 2.0 – August 2022 These Guidelines have been developed by the IAB Intrinsic In-Game Advertising Measurement Task Force, led by a joint effort between the Interactive Advertising Bureau (IAB), the IAB Tech Lab and the Media Rating Council (MRC), with guidance from the IAB Games and Esports Board. The Objective of the IAB Intrinsic In-Game Advertising Measurement Task Force: The primary objective of IAB’s Intrinsic In-Game (IIG) Advertising Mea
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