MRC-Ad-Verification-Supplement-Brand-Safety-2018 Standards
MRC Supplement to IAB Guidelines for the Conduct of Ad Verification: Enhanced Content Level Context and Brand Safety September 2018 FINAL Sponsoring associations: Media Rating Council (MRC) American Association of Advertising Agencies (4A’s) Association of National Advertisers (ANA) Interactive Advertising Bureau (IAB U.S.) © Copyright Media Rating Council, Inc. All rights reserved. MRC Ad Verification Supplement FINAL Executive Summary ...................................................................................................... 3 About the Development of this Supplement .............
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