MRC-AI-Use-Guidance-2026 Standards
MRC Guidance on Existing Standards for AI Use in Media Measurement Introduction The Media Rating Council (MRC), in its ongoing effort to develop standards for media measurement, has begun an effort to evaluate existing Standards and Guidelines and develop supplementary guidance in certain focus areas, as it relates to the rapidly evolving use of Artificial Intelligence and Machine Learning models in areas that intersect with media measurement processes and products. Artificial intelligence (AI) is a broad field and refers to the use of technologies to build machines and computers that have the
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