IAB-SupplyChain-Object-1.0 Стандарты
As part of a broader effort to eliminate the ability to profit from invalid traffic, ad fraud, and counterfeit inventory in the open digital advertising ecosystem, the SupplyChain object enables buyers to see all parties who are selling or reselling a given bid request. This extension object can be used with OpenRTB 2.5. It was officially added to the source object for OpenRTB 2.6 and 3.0. Ads.txt has been extremely successful in allowing publishers and app makers to define who is authorized to sell a given set of impressions via the programmatic marketplace. Ads.txt does not however make any
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