IAB-OMSDK-OMID-API-1.5 Standards
Open Measurement SDK OMID API Version 1.5 | June 2024 Executive Summary The Open Measurement Interface Definition (OMID) API is designed to facilitate third party viewability and verification measurement for ads served to mobile app, web video, and CTV environments. OMID enables standard communication from any supporting Advertising Software Development Kit (Ad SDK) to any supporting measurement tag, removing the need for multiple integrations specific to each Measurement Provider (or ‘Ad Verification Service Provider’). This document covers the details of the OMID API. The Open Measurement So
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