IAB-Click-Measurement-Guidelines-2009 Standards
Interactive Advertising Bureau Click Measurement Guidelines Version 1.0—Final Release May 12, 2009 IAB Click Measurement Guidelines Introduction These guidelines are meant to establish the minimum acceptable counting procedures for the media buying currency “clicks”. The guidelines are focused on when a click will count - the actual revenue event. As with all measurement standards, click counting organizations including search engine providers, publishers and networks may choose to offer additional enhancements to these guidelines for competitive differentiation, so long as they fully disclose
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