GPT-guides-monitor-performance Ad Manager docs
Prioritize website and ad performance to enhance user experience and business outcomes, focusing on Google Publisher Tag integration and its overall impact. Establish a performance baseline using tools like Lighthouse and Google Analytics, regularly measuring key metrics like load speed, responsiveness, and visual stability. Employ synthetic monitoring (Lighthouse) for lab-setting performance validation, and real user monitoring (Google Analytics, PageSpeed Insights) to capture real-world user experience. Test changes through automated integration (e.g., Lighthouse CI) and A/B testing (Optimiz
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