GPT-guides-key-value-targeting Справка Ad Manager
Key-values offer granular ad targeting beyond ad units, enhancing ad relevance by enabling specific criteria like age or interests for ad delivery. Slot-level targeting allows customization for individual ad slots, while page-level targeting applies to all slots on a page, streamlining setup when uniform targeting is desired. Combining slot- and page-level targeting creates layered targeting, where ads must satisfy all criteria to be eligible for serving, enhancing ad precision. Google Ad Manager has functions for clearing targeting, such as clearTargeting(), which allows removal of specific k
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