DEMO-Ra Court exhibits
GOOGLE ADS ON ADX AND ON THIRD PARTY EXCHANGES Bid sent to AdX $0.85 (20%) (15%) Advertiser Ads on AdX O spend win rate: 26% $1.00 Publisher yN BVA =a Pa bo) ot 2 el elle a= pAN DS payout Ads on 3PE . 1% vg win rate: af gt) $0.56 THIRD- oS (via AWBid) EXCHANGES O%) Bid sent to $0.68 Demonstrative created from Lee Initial Report, third party exchange 44 535, 624, 630, Figure 110. Ra
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.