BetterAds-Standards Ad Manager docs
The Coalition’s Better Ads Standards identify the ad experiences that fall beneath a threshold of consumer acceptability and are most likely to drive consumers to install ad blockers. More than 150,000 consumers have participated to date in the Coalition’s research to develop its set of Better Ads Standards. Desktop Mobile Web Short-Form Video Mobile App Auto-playing Video Ads with Sound Ad Density Higher Than 30% when Combined With a Sticky Video Ad Auto-playing Video Ads with Sound Sticky Video Ad with Large Inline Ad Long Pre-Roll Ads that can't be Skipped Interruptive video interstitials N
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