US9553918B1
patent
A stateful or stateless cookie operations server machine can provide real-time, actionable, user-specific tracking abilities in the collection of impressions and user interactions with a company's digital properties. The client-side code (e.g., in a web browser) may request an element configured with parameters and a hyperlink (e.g., URL) that causes param eters to be sent to a remote server. The remote server may process the parameters and perform various operations based on the parameters. Mathematical and/or other opera tions may be performed using the parameters. The remote server may retrieve a configuration corresponding to the request. The remote server may generate or transform con tent, based on the configuration. The remote server may transmit the transformed content.
16 claims. 189,112 characters of text.