Location-specific advertising
US9501784B2 Патенты
The usefulness, and consequently the performance, of adver tisements are improved by allowing businesses to better target their ads to a responsive audience. Location informa tion is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location infor mation may be used in an attribute (e.g., position) arbitra tion. Such location information may be associated with price information, Such as a maximum price bid. Such location information may be associated with ad performance infor mation. Ad performance
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