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US9369740B1

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A system and method for providing web analytics for a cus tom media player is disclosed. The system comprises a com munication module, a request analysis module and a report ing module. The communication module receives a request from a custom media player. The custom media player is stored and executed on a client device. The request analysis module determines whether the request includes a custom event for a Social feature included in the custom media player. The request analysis module determines that the request includes a custom event. The request analysis module stores event data describing the custom event in a storage device. The reporting module generates a report describing a metric for the social feature.

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