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Systems and methods for selecting web page layouts including

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Apparatus and method for dynamic web page layout optimi Zation. In accordance with some embodiments, a plurality of different layouts are defined for a web page of a publisher. Each of the different layouts have at least one common ele ment and at least one content slot adapted to display a content item. A request for the web page is received from a network accessible device having associated profile information, and a selected layout is identified using the profile information. At least one content item is selected for display in each content slot of the selected layout. Data are thereafter t

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