US9324094B1
patent
Methods, systems, and apparatus, including computer pro grams encoded on a computer storage medium, for charac terizing effectiveness of online advertisements inserted into media streams based at least in part on monitoring events indicative of an audience skipping ad streams inserted into the media streams. The methods and systems described in this specification enable tracking the number of impressions prior to detecting events indicative of interest or disinterest for ad streams inserted into a media stream.
16 claims. 111,245 characters of text.